Mugler – Aura eau de parfum
A stand-out example of how taxis can be used Nationally to promote a product launch. Fully wrapped Mugler Aura taxis showcased the fragrance during the launch campaign in London, Glasgow, Birmingham, Manchester and Cardiff. In each city, as well as appearing outside Debenhams and House of Fraser department stores to distribute free samples of the womens’ fragrance and engage audiences with a fully themed interior, Mugler also used several social media influencers in each city to share photos of them in (or on!) the taxi, promoting the fragrance.